TF02: Yoga Therapy Entrepreneurism

Speaker bio: Melissa Aguirre, E-RYT 500, C-IAYT

Ignite your entrepreneurial spark with a blend of interactive discovery, innovation, and practical tools to help you build and sustain your yoga therapy business. Melissa Aguirre will share real-world examples from her journey of intentional collaboration and diversification of offerings, and together we will consider how best to navigate the complexities of managing resources and income while designing impactful products and services that serve both the clients in your practice and your mission.

This experience will leave you with actionable strategies, inspired tools, and a fire in your heart to guide the path as you pioneer yoga therapy in both yoga spaces and for population health. The session will also explore ideas for transforming obstacles into opportunities and ways to strengthen your delivery as a yoga therapist. This is not a traditional “how-to” business lecture—it’s an honest and practical call to boldly step into your potential as a yoga therapy entrepreneur. Your specific questions will meet creative and thoughtful answers during the final portion of the session.

Learning Objectives

1. Leverage existing knowledge of yoga therapy principles to support the effective provision of practical services in studio and community health settings.
2. Recognize the benefits of interprofessional collaboration to diversify yoga therapy service offerings and create meaningful, client-centered programs.
3. Describe three entrepreneurial techniques to improve resource management and the design of impactful yoga therapy programs that align with a personal/business mission.